Developed by industry leader Tom Fox and his partner and son, Shawn Fox, the Fox Sales Academy goes beyond traditional training to help beverage sales teams internalize the fundamentals through consistent practice, repetition, and real-world application. With dynamic content built specifically for the beverage industry and designed to evolve with it, Fox Sales Academy delivers the most practical, proven, and results-driven sales training on the market.
make the fundamentals a habit
Fox Sales Academy combines expert-led training, role-specific interactive modules, AI-powered sales simulations, and mobile-first rep tools. Built on the robust LMS and sales enablement functionality of Bigtincan, FSA empowers companies with enterprise-grade tools for tracking progress, customizing learning paths, and integrating content across teams.
A modern approach
A Closer look at FSA
Role-Specific e-learning curriculums
Interactive courses narrated by Tom Fox featuring lessons, industry-specific scenarios, and flexible pacing designed to reflect real-world scenarios. Industry-specific curriculums include: Sales Process, Sales Coaching & Leadership, Key Account Leadership, Negotiation, Supplier/Distributor Management, Public Speaking, and more coming soon.
Monthly Live Zoom Skill Application Sessions
Led by Tom and Shawn Fox, these high-impact group sessions bring teams together to apply what they’ve learned through role-playing, peer feedback, and expert coaching—offering a live component to training for FSA users that supplements the self-guided e-learning curriculums.
Sales reps can reinforce habits in the field with a mobile-first platform featuring customizable surveys, coaching feedback, and real-time performance tracking—perfect for busy routes and dynamic market work.
On-The-Job Mobile Training APp
RolePlay AI
Practice selling with AI-trained virtual buyers tailored to the beverage space. Reps get instant coaching on pacing, pitching, objection handling, confidence, closing, and more—while managers can review pitch recordings for deeper insight and also receive instant feedback from the “Fox Virtual AI Coach”.
Progress tracking & manager Dashboards
Automated reporting sent to leadership’s inboxes and dashboards give managers a full view of team progress, knowledge checks, and skill gaps—making coaching more efficient and results-focused.
Fox Certified
Each course ends with a certification exam to validate learning and mastery. These certificates support career growth and prove deep understanding of the beverage industry’s most critical sales skills.